My Precious! (Loss Aversion)

Do you ever find yourself unwilling to give something up, despite being sure that this is the best decision? You might be suffering from loss aversion. Read on to learn more, or if you prefer to listen to the episode, you can find it here on our website or on your favourite podcast player. Ken: Hi there. […]
Are you thinking what I’m thinking? (Groupthink)

Have you ever disagreed with your boss but chose not to speak up? Ever find yourself swayed by a group that seems confident about a decision? You might be suffering from groupthink. Here’s the transcript for episode 9, season 3 of our podcast How to Choose: ‘Are you thinking what I’m thinking? (Groupthink)’. You can […]
If My Memory Serves Me Correctly…(Availability Bias)

Ever wonder how reliable your memory is? We explore this question in this episode of our show and learn about a common thinking problem called availability bias. You can listen to this episode here on our website or on your favourite podcast player. Ken: Hi there, this is ‘How to Choose’, the show that helps you […]