My Precious! (Loss Aversion)
Do you ever find yourself unwilling to give something up, despite being sure that this is the best decision? You might be suffering from loss aversion. Read on to learn more, or if you prefer to listen to the episode, you can find it here on our website or on your favourite podcast player. Ken: Hi there. […]
Nobody wants to be Average! (Base Rate Neglect)
How do you approach decisions that rest on the likelihood of something being true or of something happening? Most of us find it difficult to take into account a critical factor known as the base rate. We also have a strong tendency to see ourselves as exceptional: for some reason we think that statistics don’t […]
If My Memory Serves Me Correctly…(Availability Bias)
Ever wonder how reliable your memory is? We explore this question in this episode of our show and learn about a common thinking problem called availability bias. You can listen to this episode here on our website or on your favourite podcast player. Ken: Hi there, this is ‘How to Choose’, the show that helps you […]